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Joseph Farrell

This chapter describes procedural and substantive economic issues in the role of horizontal merger guidelines, with particular emphasis on the 2010 US Horizontal Merger Guidelines (HMG). In particular it discusses upward pricing pressure and the adjacent concepts of merger simulation and illustrative price rises. It discusses the nature of coordinated effects and the 2010 US HMG’s approach to parallel accommodating conduct. It also urges more focus on maximizing learning from experience.

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Joseph Farrell