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Jude Robinson

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Jude Robinson

Planning and delivering an effective and enjoyable focus group discussion requires researchers to consider not only issues of sampling and group composition, but group ethics and dynamics as well as the comfort and convenience of the research participants. The success of a focus group relates to the stimulation and engagement of the participants, and moderators need to work hard to develop topic guides and to introduce topics appropriately to ensure that participants are able to contribute to the discussions as fully as possible. Through a careful consideration of the research literature on the good practice of face-to-face and online focus groups, in this chapter I identify issues relating to their planning and delivery, and highlight some of the technical, methodological and analytical challenges researchers are likely to encounter.