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Leilanie Mohd Nor and Mohar Yusof

The task of obtaining access to a family business is often challenging for researchers, especially qualitative researchers. In this chapter, the authors focus on accessing informants, highlighting how researchers and respondents can prepare for in-depth qualitative inquiry. Subsequently, they discuss two important factors in bridging communication between researchers and family business: fostering good relations and building trust.

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Mohar Yusof, Mohammad Saeed Siddiq and Leilanie Mohd Nor