Despite extensive attempts to enhance women’s entrepreneurship in Germany, a gender gap continues to exist. This article sets out to analyse the representation of women’s entrepreneurship in German media, by analysing how it is depicted in newspapers and how this changes over time. Images transported in media might regulate the nature of women’s entrepreneurship, as they contain information about ‘typical’ and ‘socially desirable’ behaviour of women as well as of entrepreneurs. This article contributes to developing an understanding of the relevance of media representation of the entrepreneurship phenomenon for influencing the propensity towards entrepreneurial activity.
Leona Achtenhagen and Robert Picard
Leona Achtenhagen and Friederike Welter
In this paper, we introduce discourse analysis as a method to investigate on different levels of analysis how the major German newspapers discuss the phenomenon of 'entrepreneurial spirit', and how this discussion changes over the years 1997-2003 (and thus before, during and after the Internet boom). We relate the analysis to the context of entrepreneurship in Germany over the same period and conclude with implications for policy-makers.