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Cover Handbook of Research on Customer Engagement
Handbook of Research on Customer Engagement
Edited by
Linda D. Hollebeek
and
David E. Sprott
Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of current research on this rapidly growing field of study.
Restricted access
Handbook
Published:
11 Nov 2019
DOI:
https://doi.org/10.4337/9781788114899
Collection:
Business 2019
Introduction to the Handbook of Research on Customer Engagement
Linda D. Hollebeek
and
David E. Sprott
Full access
Category:
Handbook Chapter
in Handbook of Research on Customer Engagement
Linda D. Hollebeek
and
David E. Sprott
Published:
11 Nov 2019
Collection:
Business 2019
Consumer Engagement
Linda D. Hollebeek
,
Mikala Todd
, and
Ahmed Ferdous
Restricted access
Category:
Chapter
in Encyclopedia of Tourism Management and Marketing
Linda D. Hollebeek
,
Mikala Todd
, and
Ahmed Ferdous
Published:
25 Aug 2022
Chapter 21: The role of consumer engagement in recovering online service failures: an application of service-dominant logic
Jamid Ul Islam
,
Zillur Rahman
, and
Linda D. Hollebeek
Restricted access
Category:
Handbook Chapter
in Handbook of Research on Customer Engagement
Jamid Ul Islam
,
Zillur Rahman
, and
Linda D. Hollebeek
Published:
11 Nov 2019
Collection:
Business 2019
Chapter 17: Temporality of customer engagement in service innovation: a theoretical model
Amela Karahasanović
,
Linda D. Hollebeek
,
Dimitra Chasanidou
, and
Calin Gurau
Restricted access
Category:
Handbook Chapter
in Handbook of Research on Customer Engagement
Amela Karahasanović
,
Linda D. Hollebeek
,
Dimitra Chasanidou
, and
Calin Gurau
Published:
11 Nov 2019
Collection:
Business 2019
Chapter 24: Role of AI in enhancing customer engagement, loyalty and loyalty programme performance
Choukri Menidjel
,
Linda D. Hollebeek
,
Anu Leppiman
, and
Iivi Riivits-Arkonsuo
Restricted access
Category:
Chapter
in Handbook of Research on Customer Loyalty
Choukri Menidjel
,
Linda D. Hollebeek
,
Anu Leppiman
, and
Iivi Riivits-Arkonsuo
Published:
19 Jul 2022
Collection:
Business 2022
Chapter 13: Positively and negatively valenced customer engagement: the constructs and their organizational consequences
Julia Marbach
,
Niloofar Borghei Razavi
,
Cristiana R. Lages
, and
Linda D. Hollebeek
Restricted access
Category:
Handbook Chapter
in Handbook of Research on Customer Engagement
Julia Marbach
,
Niloofar Borghei Razavi
,
Cristiana R. Lages
, and
Linda D. Hollebeek
Published:
11 Nov 2019
Collection:
Business 2019
Chapter 10: Personality-based consumer engagement styles: conceptualization, research propositions and implications
Linda D. Hollebeek
,
Jamid Ul Islam
,
Keith Macky
,
Takashi Taguchi
,
Carolyn Costley
, and
Dale Smith
Restricted access
Category:
Handbook Chapter
in Handbook of Research on Customer Engagement
Linda D. Hollebeek
,
Jamid Ul Islam
,
Keith Macky
,
Takashi Taguchi
,
Carolyn Costley
, and
Dale Smith
Published:
11 Nov 2019
Collection:
Business 2019