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Linda Uljala and Ada Scupola

One of the recent technological innovations influencing entrepreneurial practices in the global sphere is Estonian e-Residency. E-residency is an example of a service where the boundaries between the hardware (the product enabling the service) and the service itself become very blurred, thus giving rise to what has been called in the literature ‘service encapsulation’. Given its newness, this study investigates the motivators and inhibitors of Estonian e-Residency adoption for global e-entrepreneurship. The theory of diffusion of innovations is applied to conduct a qualitative investigation from the e-entrepreneur’s perspective. Findings show that a number of factors characterize the e-Residency adoption process and that such a process might be more complicated than what is expected at first glance.