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Lorraine Ryan, Caroline Murphy and Daniel Troy

Conflict can be expressed in many different ways both in society and the workplace. When individuals feel a sense of injustice they may take action together in an effort to change the situation. How and why do individuals acquire a sense of injustice and how does it come to be seen as being collective? Mobilization theory seeks to explain critical factors such as attribution, power and leadership that influence the capacity of a group of individuals to engage in collective action.

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Caroline Murphy, Lorraine Ryan and Tony Dundon

JGC is based in Brisbane, Australia, producing artisan small batch gins for several pub chains and wine bars globally. Starting out as a small, family-run micro-distillery with fewer than five staff, it grew rapidly to 120 employees, and more than trebled its overseas exports. JGC would be classified as a dominated SME, as it has to compete with more sophisticated and larger corporations. Nonetheless, JGC punches far above its weight for its market share.