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Leona Achtenhagen, Jenny Helin, Leif Melin and Lucia Naldi

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Per Davidsson, Leona Achtenhagen and Lucia Naldi

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M. Bjørn von Rimscha, Patrik Wikström and Lucia Naldi

The European audio-visual production industry is a dynamic sector challenged by fundamental changes in terms of technology, business models and regulation that require production companies to revise their business strategies. This chapter introduces two business model extensions that could address these challenges and then empirically analyses the models’ implementation by production companies in eight European countries. Neither the integration of advertiser funding in the production phase, nor the forward integration of online distribution is popular among the companies included in the study. Small companies are apparently reluctant to develop the new competences that are needed for the suggested business model extensions.
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Agostino Manduchi and Lucia Naldi