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Chapter 5: Integrating learning with marketing simulations
Restricted access
Category:
Monograph Chapter
in Teaching Marketing
Published:
19 Nov 2021
Collection:
Business 2021
Chapter 1: Introduction to Teaching Marketing
Full access
Category:
Monograph Chapter
in Teaching Marketing
Published:
19 Nov 2021
Collection:
Business 2021
Cover Teaching Marketing
Teaching Marketing
Edited by
Ross Brennan
and
Lynn Vos
Teaching Marketing prompts the reader to reflect on why marketing is taught, how it is taught and what should be included in curricula in tertiary-level programmes. The international contributors have a wide range of expertise in marketing education and provide their own perspectives on these questions while considering a variety of different points of view so encouraging the reader to develop their own opinion.
Restricted access
Monograph Book
Published:
19 Nov 2021
DOI:
https://doi.org/10.4337/9781789907896
Collection:
Business 2021