The purpose of this chapter is to support entrepreneurship scholars in their efforts to integrate neuroimaging with entrepreneurship. First, we describe the potential benefits of using neuroimaging in entrepreneurship research. Second, we discuss general issues and considerations to make in neuroimaging research. Then we focus on functional magnetic resonance imaging (fMRI) as a neuroimaging method to bring the neural level of analysis to entrepreneurship research. We discuss opportunity recognition and assessment, and entrepreneurial decision making as examples of topic areas ripe for neuroentrepreneurship and fMRI. We subsequently describe hypotheses designs and best practices in fMRI research. Finally, we close with a discussion regarding interpretation and communication of results.
M.K. Ward, Crystal Reeck and William Becker
Jeffrey M. Pollack, Steve H. Barr, Timothy L. Michaelis, M.K. Ward, Jon C. Carr, Lewis Sheats and Gabriel Gonzalez
At North Carolina State University, we take a unique approach to facilitating entrepreneurship education and practice – the NC State Entrepreneurship Clinical Model of Teaching and Research. Inspired but the teaching hospital model, the NC State Entrepreneurship Clinical Model integrates research, teaching, and real world experience by providing a space for faculty, students, entrepreneurs and service providers to gain skills, teach, learn and build businesses. We outline the main components of this model and highlight the student, venture, and research-oriented benefits of this approach.