You are looking at 1 - 1 of 1 items

  • Author or Editor: Magali Chaudey x
Clear All Modify Search
You do not have access to this content

Magali Chaudey and Muriel Fadairo

Compared to the governance issue, performance has received little attention in the franchise literature. Based on the articles published in economics and management journals with an international scope, the chapter presents in the first place research focused on financial or accounting variables. In addition, several works develop a non-financial and more qualitative approach of performance in franchise networks. These are presented in a second part of the chapter. The chapter concludes with recent focus, including ethics or social objectives, and suggests avenues for future research.