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  • Author or Editor: Magnus Luiz Emmendoerfer x
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Magnus Luiz Emmendoerfer

The aim of this chapter is to present the integrated notion of Creative Tourist Regions (CTRs) to support the elaboration and execution of public policies at the municipal level. Discussing the differences between the concepts of creative tourism and community-based tourism, the CTR notion is then elaborated in association with the creative economy and public policy. Elements are proposed that can help in the planning and monitoring of public policies in local development in regards to both tourism activities and creative ventures. The author argues that CTR as a basis for public policy can be an alternative to make the concept of creative cities more feasible through respecting and congregating the diversity of existing cultural and market expressions that it may represent with an intent to induce tourism.