The study in this chapter, using bibliometric analysis, assesses all the tourism journal publications that used netnography in 2005_2015. Netnography is found to be suitable and insightful for studying emerging or niche markets. The role of researchers and the ethical issues required during a netnographic study are specially discussed.

The many ways tourists can travel both to get destinations and within destinations are systematically reviewed Some of the topics considered include air travel, driving, walking, taking cruises, and using public transport. A central theme of the chapter is that the travel mode can govern and shape the entire experience or be the holiday experience itself. Case studies of self-drive tourists are used to illustrate the theme of the importance of how tourists travel.