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  • Author or Editor: Masamitsu Onishi x
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Kiyoshi Kobayashi and Masamitsu Onishi

This chapter focuses on the competitive relationships among shopping districts that consist of small-size retail shops in cities, and other shopping districts or shopping centers. When consumers shop in multiple retail shops, a correlation among the profits of each shop arises through consumer behavior with respect to choosing a shopping district. When there are such demand externalities, the decentralized price-determining activities of individual retail shops cannot bring about the internalization of demand externalities; this creates a problem in that the market areas of shopping districts become too small. This study focuses on the price adjustment function that arises from the use of discount point systems in existing shopping districts; it also considers the measures used to realize the socially optimal market structure. In addition, the authors clarify that it is essential that price restriction mechanisms involving member shops in discount point systems work to maintain sustainable price coordination functions in existing shopping districts.

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Kiyoshi Kobayashi, Masamitsu Onishi and Hayeong Jeong