Beigua UNESCO Global Geopark is located in Liguria in the north-western part of Italy. It covers an area of 392km2 and includes ten municipalities and two provincial districts (Genova and Savona). The park has both a rich geological and biological heritage. The park administrators have introduced a long-term strategy based on the holistic protection of nature and the enhancement of the geological and geomorphological features of the territory, implementing projects and actions aimed at increasing environmental awareness, tourism promotion, rural development and incentives for typical local production. The park has a 500km-network of trails throughout its territory, some of which are equipped to accommodate people with disabilities. It also includes much information in the form of maps as well as an intuitive interface which guides users through hiking routes and geological trails, pinpointing visitor centres, information points, museums and outdoor sport sites. Several collaborative initiatives have been launched to develop geotourism products linking geotrails, outdoor activities, local product tastings, museums and cultural site visits. Today, Beigua UNESCO Global Geopark is rapidly growing in public visibility and thriving as an active, attractive tourist destination offering diverse opportunities all year round.