This cutting-edge book finds that alternative teaching and learning methods, such as Responsible Management Learning and non-linear decision-making gameplay, can encourage deep learning, integrated thinking and a transformative consumer research perspective. Forward-thinking, it emphasises the importance of infusing the values of the United Nation’s 17 Sustainable Development Goals into future curriculums, and discusses the eco-centric, embedded, transdisciplinary and personally transformative learning and teaching required to achieve these.
Entrepreneurship and innovation are increasingly viewed as key contributors to global economic and social development. University-based entrepreneurship ecosystems (U-BEEs) provide a supportive context in which entrepreneurship and innovation can thrive. In that vein, this book provides critical insight based on cutting-edge analyses of how to frame, design, launch, and sustain efforts in the area of entrepreneurship.