Patricia G. Greene, Mark P. Rice and Michael L. Fetters
Michael L. Fetters, Patricia G. Greene and Mark P. Rice
Mark P. Rice, Michael L. Fetters and Patricia G. Greene
Patricia G. Greene, Michael L. Fetters, Richard Bliss and Anne Donnellon
In 2004, Henry Mintzberg launched a powerful critique of business education that spurred much debate, discussion, and innovation in our schools. While we do not disagree with his premises, we believe that most of the activity since has been akin to the old cliché of ‘rearranging the deck chairs on the Titanic’. As we academics have focused on improving our offerings to degree candidates, many business people, and certainly those who start or run their own businesses, have been looking elsewhere for education – a trend that colleges and universities cannot afford to ignore. In this chapter, we suggest that academic business educators have much to learn from what is occurring outside of our walls. We focus on one program in particular, Goldman Sachs 10,000 Small Businesses, to demonstrate how several central debates and unexamined assumptions in management education can be re-examined to enhance our ability to contribute to economic development. The same can be said of institutional arrangements that limit our reach and impact. Our example identifies how these barriers can be overcome to the benefit of the majority of businesses and business people, in this United States, and throughout the world.