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Mikkel Flyverbom

Mikkel Flyverbom sets out to expand the conception of corporate advocacy by pointing to the growing importance of knowledge, data and visualizations. Drawing on insights from the literature on the politics of knowledge and the importance of knowledge in governance Flyverbom develops a conceptual entry point for enhancing the understanding of how Internet companies engage multiple forms of knowledge and visualizations as resources in their efforts to shape public perceptions, politics and regulation. To this end, the chapter uses illustrations from a study of Google and Facebook showing various forms of corporate advocacy that play out in this field: relationship building, message crafting and data provision. Based on this typology and the empirical illustrations Flyverborn discusses the role of conceptual and contextual embedding of visual numbers- and data-based forms of knowledge production and advocacy, in relation to prevalent forms and understandings of corporate political activities.

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Mikkel Flyverbom

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Mikkel Flyverbom

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Mikkel Flyverbom

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Mikkel Flyverbom

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Mikkel Flyverbom

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Mikkel Flyverbom

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Mikkel Flyverbom

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Mikkel Flyverbom

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Mikkel Flyverbom