Compared to the governance issue, performance has received little attention in the franchise literature. Based on the articles published in economics and management journals with an international scope, the chapter presents in the first place research focused on financial or accounting variables. In addition, several works develop a non-financial and more qualitative approach of performance in franchise networks. These are presented in a second part of the chapter. The chapter concludes with recent focus, including ethics or social objectives, and suggests avenues for future research.
Magali Chaudey and Muriel Fadairo
Muriel Fadairo and Cintya Lanchimba
Based on a survey of the internationally diffused works, the chapter presents in the first place the state of research on franchising in Latin America. It then highlights the main current features and trends of franchising in Latin America, the aim being to provide an overview of the state of development of franchising in this subcontinent. The chapter underlines international differences, and discusses the role of macroeconomic determinants and of the institutional environment. Finally, some implications and avenues for further research are highlighted.