Larry Dwyer and Nevenka Čavlek
This chapter addresses some important aspects of economic globalisation and the role of multinational corporations in tourism. It then addresses several of the important effects of economic globalisation in the context of tourism.Three major groups of stakeholders are taken into consideration: the host destination, tourism operators and tourists. The effects of economic globalisation analysed in the context of host destination refer to economic growth, foreign direct investment, marketing and promotion effects, impacts of information and communication technologies and dependence on tourism. For tourism operations the most visible effects of globalisation are reflected in the rise of multinational companies, their power and influence on form and scale of tourism development, technology transfer, employment effects, product and quality effects as well as crowding out effects. Tourists as members of the growing 'leisure society' have benefited from increased social connectedness and creation of new transformative holiday opportunities.