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Noemi Sinkovics and Rudolf R. Sinkovics

The purpose of this chapter is to provide GVC scholars with an overview of the six main research paradigms on the study of the multinational enterprise within international business research. The chapter furthermore offers a number of suggestions on how each theoretical perspective can benefit the GVC research agenda.

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Noemi Sinkovics, Rudolf R. Sinkovics and Jason Archie-Acheampong

This chapter aims at taking stock of business-responsibility-related studies in international business (IB) research. Key features of this literature review include (1) a broad search strategy capturing both positive and negative aspects of responsibility, (2) not imposing any constraints on the time period, and (3) extending the search to all IB journals included in the Web of Science database. By incorporating both responsible and irresponsible behavior in the search strategy, we are able to provide a holistic map of responsibility-related research in IB.

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Samia Ferdous Hoque, Noemi Sinkovics and Rudolf R. Sinkovics

This chapter explores knowledge-acquisition strategies adopted by Bangladeshi garment suppliers, in pursuit of economic upgrading. The context is characterised by ‘tacit promissory’ contracting relationships, whereby suppliers make recurrent discrete transactions with the same buyers over a long period of time, without the existence of any original and legally binding written agreement. We explore whether and to which extent suppliers in such contexts can access the knowledge resources of their powerful trading partners. Furthermore, we examine the strategies these supplier firms may pursue, at a functional level, to compensate for their lack of knowledge in order to effectively progress towards upgrading. We draw on a qualitative case analysis of two small and two large Bangladeshi garment manufacturing firms. The findings show that these suppliers source knowledge externally to the extent to which these are available and affordable to them, in order to compensate for the lack of access to buyers’ tacit knowledge resources. The small firms in our study are only able to seek locally available knowledge sources, and thus are constrained to technocratic or output-oriented dimensions of process upgrading. Large firms, however, are able to afford sourcing tacit and codified components of knowledge from overseas and thus arrive at higher order functional capabilities including designing and branding.

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Antje Fiedler, Benjamin Fath, Noemi Sinkovics and Rudolf R. Sinkovics

This chapter investigates the emerging advice given to New Zealand (NZ) exporting small and medium-sized enterprises (SMEs) in the wake of the Covid-19 pandemic with respect to opportunities and challenges in international markets. Using data from virtual meetings and webinars of NZ export support organizations, the study sheds light on the mixed blessing of physical distance from major export markets. While distance shielded NZ early on in the pandemic, connecting to export markets became increasingly challenging and even experienced exporters had to gain new market knowledge and build new networks by relying on digital technologies and channels.

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Noemi Pezderka, Rudolf R. Sinkovics and Ruey-Jer (Bryan) Jean