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Bengt Johannisson, Jan Alpenberg and Pär Strandberg

There is an increasing gap between the contemporary academic and political concern for social enterprising and available theoretical and empirical research in the field. This study makes a contribution by outlining a conceptual framework for social entrepreneuring based on a practice-theory approach. Adopting an interactive in-depth inquiry into the everyday operations of two social enterprises that are interconnected in an emerging franchise structure, we disclose structural and processual practices constituting social entrepreneuring. Using a weaving metaphor the proposed three structural practices, presented as dualities, appear as the ‘warp’ while the six processual practices that are identified make the ‘weft’. Major findings include the observation that entrepreneurial commitment and proposed practices dominate the formal franchisor–franchisee relation and that the potential for social capital mobilization does not reduce the need for financial capital.