Paola Pisano, Marco Pironti and Alison Rieple
Alison Rieple, Jonathan Gander, Paola Pisano, Adrian Haberberg and Emily Longstaff
This chapter uses factor and cluster analysis to deepen our understanding of how micro fashion design firms use ecological resources to examine the impact of their ecosystem on the practices of fashion designers. The authors examine the extent to which creative micro enterprises, such as fashion designers, access external resources to compensate for their putative internal deficiencies. They do this by building on a typology of apparel designers and testing whether its combination of market and peer-based orientations explains the behaviour of their sample. They also examine resource nodes: physical sites where actors in a design ecosystem may encounter one another and the material objects that are there, exchange ideas, give and receive emotional support and arrive at a shared understanding of design memes. They finally investigate their role in the transmission of symbolic knowledge and the negotiation of shared meanings and how different types of designers may use them in different ways.