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Luis Carlos Sánchez, Angel Barajas and Patricio Sánchez-Fernández

The influence of market size, purchasing power or sport success in sport pricing policies has been studied. However, the influence of competitive balance and clubs’ ownership is still under-investigated. This chapter covers this gap and studies the effect of both of these on the price of the season tickets for teams of the four main European football leagues from 2014 to 2017. The results show that the competitive unbalance of a league has a positive influence on the price of season tickets. A possible explanation is that fans of teams paid an extra price for competing with more powerful teams that can provide the ‘star effect’. The results also show that a greater concentration of ownership implies more expensive season tickets. These results are in line with the theory that the participation of customer and stakeholder-orientated owners in firms avoids excessive prices in non-competitive situations.