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Patrick A.M. Vermeulen and Edgar Hütte

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Patrick A.M. Vermeulen and Edgar Hütte

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Patrick A.M. Vermeulen and Edgar Hütte

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Patrick A.M. Vermeulen and Edgar Hütte

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Edgar Hütte and Patrick A.M. Vermeulen

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Peter Grootveld and Patrick A.M. Vermeulen

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Patrick A.M. Vermeulen and Edgar Hütte

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Patrick A.M. Vermeulen and Edgar Hütte

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Patrick A.M. Vermeulen and Edgar Hütte

Managers of multinational corporations are now looking towards low-income markets for their potential for generating large profits. Serving such markets and developing products for them requires a fundamentally different approach of doing business and offers firms a new and unique set of organizational challenges. The objective of this book is to address some of the key challenges when firms enter low-income markets and to develop empirically derived solutions for successful operation.