Patrik Ström and Mirko Ernkvist
The chapter studies the development and internationalization of the Korean online game industry. This industry has become an important part of the cultural and creative industry in Asia, and has had particular success in Korea. The interconnectedness across the service industry, but also to the production of goods is vital to understanding the overall development. The relation to service innovation in business models is instrumental in the creation of firm competitive advantage. The study shows how the specific industry framework and its national support in Korea facilitated the transcultural circulation and geographical development within the industry. It demonstrates the complexity that exists when firms, often characterized as online service providers, enter the international market.