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  • Author or Editor: Patrizia Zanoni x
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Annie Cornet and Patrizia Zanoni

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Patrizia Zanoni and Maddy Janssens

The chapter discusses how critical discourse analysis (CDA) can be used, both as a theory and as a method, to investigate diversity in contemporary organizations critically. Drawing on our own (joint) scholarly work, we illustrate how Norman Fairclough’s threefold understanding of discourse as text, discursive practice and social practice can be operationalized in empirical research to capture the complex articulation of social identities (for example, gender, ethnicity, disability and age) and power dynamics. This approach has specifically helped us to appreciate how discourses of difference are indissolubly related to social practices and how they constitute the object of discursive struggles with both symbolic and material effects. We conclude by delineating some possibilities for future critical diversity scholarship drawing on the CDA tradition.