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Denise Fletcher and Paul Selden

In this chapter, we discuss the dominant tendency in entrepreneurship research to objectify the notion of context and the limitations this engenders for understanding how context is related to the real-time emergence of entrepreneurial processes. We contribute to the increasing efforts to theorize context by presenting a relational conception of context which explains how the interrelationship of multiple contexts and agency is constitutive of action (interpretive and social) in real-time emergence. This conceptualization has important implications for identifying, selecting and integrating contexts in entrepreneurial explanations because it connects multiple contexts with the spatio-temporal specifics of actioned events.