The entire music economy was revolutionized in the digital paradigm shift. It was not just a disruption caused by technological change, but a much broader cultural revolution that fundamentally reshaped the network of music production, distribution and consumption of music. Instead of the record, the artist moved centre stage in the value-added process. The Internet and digital media empower artists to finance their music productions by crowdfunding campaigns, to distribute their music online by themselves and via content aggregators respectively, to promote their concerts by social media applications and to market themselves to companies and media partners. This chapter analyses the possibilities offered to musicians by the new digital environment, but also highlights the limitations of the do-it-yourself approach.