Good research is hard to do. Getting accepted for publication is harder still. So, when the editors of this book asked us to contribute a short chapter, we turned to Pooh and asked, ‘What should we write about?’ Pooh mumbled something about honey, ice cream and being the perfect weight for a bear a foot taller than he was, and then sort of wandered off to worry about more important issues in the world of bears. This left us with only a few other personalities in our own heads with which to brainstorm ideas. After talking among (all of) ourselves, we decided to extol the virtues of not being entirely normal when it comes to data and analyses.