North America’s first global geopark has been a community effort. Starting out as the Stonehammer Project in 2007, developing into Stonehammer Geopark by 2010, and evolving to Stonehammer UNESCO Global Geopark in 2015, the geopark has, inter alia, turned a forgotten geological heritage into a geological park. Stonehammer’s geotourism provides interpretative facilities and activities across 2,500km2 to promote the value and social benefit of geologic sites and geoheritage, and encourage conservation for Stonehammer’s multiple uses. The geotourism is an amalgam of familiar landscapes and stories, existing sites and infrastructure; many of the places that are now of interest to geologists have long attracted people for their natural and cultural appeal: landscapes at the Reversing Falls, Rockwood Park, and Irving Nature Park in Saint John; the Bay of Fundy coast at St. Martins and the Fundy Trail Parkway; and cultural sites at covered bridges and historic Uptown Saint John. All have rich geological stories.