Nature-based tourism (NBT) firms are commercial actors that meet the demand for experiences in nature by activating resources. In this process, interactions with other actors and stakeholders are important. In this chapter, we investigate NBT firms' interactions and identify outcomes of the interactions. The empirical basis comprises semi-structured interviews with managers of 24 NBT firms in three tourism areas in Norway. Our study reveals that interactions with other tourism firms, customers, local groups and organisations benefit product development and deliveries, customer relations, capability development, and network connections. However, interactions are costly in terms of time and resources. Managers must therefore consider the extent and the form of interaction. For example, the importance of interaction may vary with the phase of the business development and firm size. Local culture, business traditions and the existence of local tourism organisations also influence the significance and potentials for interactions.
Magnar Forbord and Rita Moseng Sivertsvik
Kreg Lindberg, Magnar Forbord and Rita Moseng Sivertsvik
Adaptation to change is one of the greatest challenges facing society today, and community resilience is an important framework for understanding how communities thrive in the face of change. This chapter provides an overview of the contribution of nature-based tourism (specifically, NBT firms) to community resilience. This contribution can occur within or across multiple dimensions: 1) economic, such as enhancing sectoral and livelihood diversity, 2) social, such as enhancing social capital, social cohesion, and community infrastructure, and 3) environmental, such as enhancing public support for conservation and providing an incentive to maintain landscapes in an undeveloped state.