The tourism and hospitality research landscape is constantly evolving and the field is growing in maturity. One of the distinguishing features that dominates this evolution is the proliferation of academic journals. The number of tourism and hospitality journals has increased from less than ten before the 1980s to around 300 in 2017. Within the various articles published in these journals, feature fervent debates on research methodologies and related aspects. Areas of discussion relates to the use of statistical techniques, specific methods related to qualitative, qualitative, and mixed method research and other design aspects of a study. This chapter succinctly summarizes these debates and situates the various contributions that define this handbook within the broader literature in the field.
Edited by Robin Nunkoo
Viraiyan Teeroovengadum and Robin Nunkoo
Sampling is an essential component of the data collection process, which is in turn a vital stage of the research process as a whole. Undeniably, the quality of the sampling design has a strong impact on the overall quality of the research since it contributes to a large extent to the methodological rigour of the study and to the generalisability of the results. In this chapter, we have reviewed the various considerations in a sampling design. These include: defining the target population; selecting the sampling frame; determining the sampling technique; determining the sample size; and executing the sampling plan.