You are looking at 1 - 3 of 3 items

  • Author or Editor: Roland T. Rust x
Clear All Modify Search
This content is available to you

Roland T. Rust and Ming-Hui Huang

You do not have access to this content

Edited by Roland T. Rust and Ming-Hui Huang

The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today.
This content is available to you

Roland T. Rust, James Kim, Yue Dong, Tom J. Kim and Seoungwoo Lee