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Cover Handbook of Service Marketing Research
Handbook of Service Marketing Research
Edited by
Roland T. Rust
and
Ming-Hui Huang
The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today.
Restricted access
Handbook
Published:
28 Feb 2014
DOI:
https://doi.org/10.4337/9780857938855
Collection:
Business 2014
Chapter 1: Service marketing research: emerging directions
Roland T. Rust
and
Ming-Hui Huang
Restricted access
Category:
Handbook Chapter
in Handbook of Service Marketing Research
Roland T. Rust
and
Ming-Hui Huang
Published:
28 Feb 2014
Collection:
Business 2014
Chapter 1: Drivers of customer equity
Roland T. Rust
,
James Kim
,
Yue Dong
,
Tom J. Kim
, and
Seoungwoo Lee
Full access
Category:
Handbook Chapter
in Handbook of Research on Customer Equity in Marketing
Roland T. Rust
,
James Kim
,
Yue Dong
,
Tom J. Kim
, and
Seoungwoo Lee
Published:
30 Jan 2015
Collection:
Business 2015