You are looking at 1 - 4 of 4 items

  • Author or Editor: Russell W. Belk x
Clear All Modify Search
You do not have access to this content

Edited by Russell W. Belk

The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as grounded theory and semiotics; research contexts such as advertising and brands; data collection methods such as projectives and netnography; data analysis methods such as metaphoric and visual analyses; presentation topics such as videography and reflexivity; applications such as ZMET applied to Broadway plays and depth interviews with executives; and special issues such as multi-sited ethnography and research on sensitive topics.
You do not have access to this content

Robert V. Kozinets and Russell W. Belk

This content is available to you

Russell W. Belk, Giana M. Eckhardt and Fleura Bardhi

As the sharing economy is coming of age, this chapter explores its paradoxical nature. The authors outline the social and economic logics that can exist within various sharing economy platforms, and the struggle that can exist between them. They highlight how chapters in this Handbook demonstrate that failure to incorporate balance between the two logics, and thus to manage their hybrid and paradoxical nature, can lead to failure of platforms. The authors summarize how the Handbook chapters illuminate the diversity of exchange practices, such as online bartering and swapping, crowdfunding, time banking, and block chain, as well as work practices, such as coworking and cohoming. The chapters also explore how reputation, trust, and surveillance are engendered within the platforms and communities of sharing. Importantly, the authors summarize how researching the sharing economy in non-Western markets leads to novel insights. Finally, they summarize how the Handbook provides necessary critical perspectives to contemporary commercial sharing.

You do not have access to this content

Edited by Russell W. Belk, Giana M. Eckhardt and Fleura Bardhi

With the radical growth in the ubiquity of digital platforms, the sharing economy is here to stay. This Handbook explores the nature and direction of the sharing economy, interrogating its key dynamics and evolution over the past decade and critiquing its effect on society.