People seek to engage in higher education in ways that will help them to succeed. This means that they need to know what opportunities are available for them, and that education services align with and realize their ambitions. In turn, this means that relevant and sound reports of information about higher education are emerging as a lynchpin for success. This chapter examines how the changing political economy of higher education is shaping new approaches to quality and placing greater value than ever before on student success. It analyses changing supply and demand dynamics, which spur the need for new kinds of reports. It closes by looking at prospects for guiding the required innovation.