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Samira Zare

After anticipation, planning, making numerous decisions, visiting and enjoying a trip, tourists enter the realm of remembering. Remembering travel experiences is tightly attached to human memory and its functions. Autobiographical memories especially constitute a large portion of travel and tourism memories. In today’s business and economy, creating memorable experiences has become increasingly important. For any design, deconstruction to the core is the first step. This chapter, therefore, reviews the fundamental ideas about memory in the tourism context and conceptualises tourism studies based on the connections to remembering and other associated tourist behaviours such as souvenir shopping, photo taking, storytelling and savouring. Methodological approaches for the study of tourism memories are highlighted and study gaps for advancing this new domain of research are offered.