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Sanna Joensuu-Salo, Kirsti Sorama and Salla Kettunen

This chapter analyses (1) the impact of market orientation (MO) and marketing capability on the business performance of small and medium-sized enterprises (SMEs) in the forest sector, and (2) the difference of this impact between internationalized SMEs and SMEs operating only in domestic markets within this sector. The data for this study comes from Finnish SMEs. Linear regression analysis showed that MO did not have a direct effect on the performance but marketing capability did. Therefore, an indirect effect was tested using path analysis. The final empirical path model was tested separately for internationalized SMEs and SMEs operating only in domestic markets. In the final model, marketing capability mediates the effect of MO on performance. Marketing capability had more value in explaining the business performance of internationalized SMEs than SMEs operating only in domestic markets.

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Elina Varamäki, Sanna Joensuu-Salo and Anmari Viljamaa

This study offers a longitudinal follow-up for entrepreneurial intentions and intention–behaviour link of higher education students. The specific objectives are: (1) to analyse the link between entrepreneurial intentions, their antecedents and entrepreneurial behaviour (i.e., start-up behaviour) after graduation and (2) to analyse the role of gender and entrepreneurial role models in entrepreneurial behaviour. The data for this study was collected in fall 2013 from the alumni of Seinäjoki University of Applied Sciences in Finland. The measurement of entrepreneurial intentions during studies was tracked for 282 respondents. Results show that entrepreneurial intentions decrease during studies and after graduation. Entrepreneurial intentions do explain entrepreneurial behaviour after graduation, but the role of perceived behavioural control is more important than that of intentions. Gender has significant value in predicting entrepreneurial career choice. The results highlight the importance of individual perspective in entrepreneurship education: different methods and objectives should be designed for different groups