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Peter Bradley, Shane Fudge and Matthew Leach

This study presents results from a smart metering intervention that provided detailed individual desk-based energy feedback to help individuals reduce energy in an organisation. Although the intervention was based on the study of individuals, this chapter explores how the technology was socialised, and how it was set to explore changes in normative influence (descriptive and injunctive norms) around specific energy services, before and after the intervention. Results from the study identify that social norms around certain energy services changed as a result of the intervention, and the level of descriptive norms was found to have a direct effect on energy efficiency of participants. Interviews were carried out during the study and provided insight on social construction and social comparison processes occurring during the intervention, as these are key to understanding the emergence and diffusion of social norms. Strong interaction between technologies/technology policy and social context was found.

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Edited by Michael Peters, Shane Fudge and Tim Jackson

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Edited by Michael Peters, Shane Fudge and Tim Jackson

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Low Carbon Communities

Imaginative Approaches to Combating Climate Change Locally

Edited by Michael Peters, Shane Fudge and Tim Jackson

Community action is a vital strategy in the fight against climate change and has increasingly informed government policy, academic inquiry and grassroots action since the start of this century. This timely and engaging volume explores both the promise of community-based action in tackling climate change and some of its limitations.
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The Global Challenge of Encouraging Sustainable Living

Opportunities, Barriers, Policy and Practice

Edited by Shane Fudge, Michael Peters, Steven M. Hoffman and Walter Wehrmeyer

This unique book illustrates that in order to address the growing urgency of issues around environmental and resource limits, it is clear that we need to develop effective policies to promote durable changes in behaviour and transform how we view and consume goods and services. It suggests that in order to develop effective policies in this area, it is necessary to move beyond a narrow understanding of ‘how individuals behave’, and to incorporate a more nuanced approach that encompasses behavioural influences in different societies, contexts and settings.
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Edited by Shane Fudge, Michael Peters, Steven M. Hoffman and Walter Wehrmeyer

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Edited by Shane Fudge, Michael Peters, Steven M. Hoffman and Walter Wehrmeyer

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Shane Fudge, Michael Peters, Steven M. Hoffman and Walter Wehrmeyer