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Shaoli Wang, Carey Curtis and Jan Scheurer

In many respects Chinese and Australian urban planning and transport strategies follow the same path towards promoting public transport use at the expense of car driving. But the use of the private car occurs as an integral part of cultural and social life for individuals and families. Travel choice reasons are many and complex. The relationship between travellers’ travel attitude factors and revealed travel behavior is examined, drawing on a survey of residents from Kangjian, Shanghai and Bull Creek, Perth, These suburbs were selected on the basis of high public transport accessibility. A performance/importance rating measures the satisfaction and dissatisfaction of individual travellers. The extent to which improvements in service quality can be used to increase acceptance of public transport depends on the users’ perceptions of the quality of services. This suggests a policy for integrating a preference shaping process into public transport planning may be of benefit.