As a socioanalytical method of experiential leadership development, the social photo matrix (SPM) uses both evocative and expressive work media (e.g. photographs, drawings, free associations, and amplifications) to explore daily leadership practice in depth. Photographs have many sociocultural functions beyond their evocative function that can foster reflection about deeper levels of our social systems. Moreover, by producing drawings and collectively viewing them together with the photographs, participants may become aware of their habitual (and often unconscious) leadership practices, and critically integrate new thinking to move towards expanded possibilities of leadership in practice. We show the basic assumptions of the SPM methodology, illustrate our work design, and provide a frame for a critically reflective application of the SPM in practice.