This chapter considers the extent to which EU law has been effective in securing human rights protections in the sporting context. The chapter first notes that, unlike the EU, the European Convention on Human Rights has had a negligible impact on the ‘re-regulation’ of sport. First, the chapter is concerned with the effect given to human rights values in the context of EU sports law; that is the extent to which, in the application of EU law in sports cases, specific human rights values are overtly considered and applied. Second, it seeks to identify and assess the extent to which EU law, as deployed in ‘sports cases’ is affected – by indirect or incidental means – by human rights values; that these values are indirectly protected by the invocation of a parallel, related right in EU law. The chapter finds only limited evidence of ‘effect’, but numerous examples of the ‘affect’ of rights: non-discrimination; slavery and servitude; work; education and training; and privacy.