Search Results
You are looking at 1 - 6 of 6 items for
- Author or Editor: Simon P. Anderson x
- Refine by Level: All x
- Refine by Access: All content x
The research review discusses important papers in the economics of advertising since the Millennium. It covers embellishments of established theories, newer theories, and empirical testing of both. Topics include informative, persuasive, and comparative advertising, content analysis, targeting, information congestion, signalling, and information disclosure.
Research Reviews
