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Stephen Brown

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Stephen Brown

In a recent study, Jill Avery and colleagues made the case for ‘Brand Biography’, arguing that it represents a new departure for our understanding of branding. This chapter considers that claim in relation to place branding. It finds that Place Brand Biographies predate Avery et al.’s breakthrough and, drawing upon Mark Cousins’ cinematic biography of Belfast, ponders the essentially ontological assumption that places are ‘living things’.

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Stephen Brown

Irreverent and ridiculous by turns, this almost-autobiographical chapter contends that less place marketing is needed, not more. Nowadays, every country, region, city, town, village, hamlet and hole in the hedge has a place marketing policy. And they’re all much of a muchness. In a world of over-tourism and environmental despoliation, it is time to acknowledge that we got it wrong, that demarketing management won’t save the day and, most importantly, that place marketing has peaked. The only way ain’t up.

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Stephen Brown

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Edited by Stephen P. Osborne and Louise Brown

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Edited by Stephen P. Osborne and Louise Brown

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Stephen P. Osborne and Louise Brown

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Stephen P. Osborne and Louise Brown

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Louise Brown and Stephen P. Osborne

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Edited by Stephen P. Osborne and Louise Brown

Leading researchers from across the globe review the state of the art in research on innovation in public services, providing an overview of key issues from a multi-disciplinary perspective. Topics explored include: context for innovation in public services and public service reform; managerial change challenges; ICT and e-government; and collaboration and networks. The theory is underpinned by seven wide-ranging case studies of innovation in practice.