Time matters for entrepreneurship. Whose time should matter and how it should be conceptualized, however, are heavily contested questions in the humanities and social sciences. In this chapter, we examine the ways in which time matters for entrepreneurship and the temporal contexts in which entrepreneurs operate. We review how temporal processes are considered in other disciplines that focus on creative activities. We analyse the ways in which these frameworks can inform the study of entrepreneurship, and propose reconsideration – both theoretically and methodologically – of the temporal context of entrepreneurship research.