Scholars in the fields of economics and public policy have long recognized the importance of behavioural processes. The increasing prominence of behavioural dimensions in these two disciplines can be thought to be reflective of, and reflected by, academic writing on the topic. This chapter undertakes a bibliometric analysis of the leading economics and public policy journals over time (1940_2016) so as to capture the direction of institutional and academic thought in the ‘top echelons’ of these disciplines that invariably constitute its driving force. Three key questions are addressed: is the rise of behavioural studies in economics and public policy a recent phenomenon or something that follows cycles of its own? Is this cyclical pattern mirrored between the two disciplines? Is there a sectorial or geographic dimension to behavioural studies?