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Chapter 19: Bottom of the Pyramid Market: Theory and Practice
Subhash C. Jain
Restricted access
Category:
Handbook Chapter
in Handbook of Research in International Marketing, Second Edition
Subhash C. Jain
Published:
30 Nov 2011
Collection:
Business 2011
Cover Emerging Economies and the Transformation of International Business
Emerging Economies and the Transformation of International Business
Brazil, Russia, India and China (BRICs)
Edited by
Subhash C. Jain
The economic power of Brazil, Russia, India and China (BRICs) is rapidly increasing, changing the landscape of global economics and politics. Top scholars of international business address in this vital volume the markets, strategy implications, challenges and possibilities of this new economic reality. As these four nations acquire greater economic clout, the opportunities for other countries increase. The contributors describe the favorable circumstances these evolving economies could provide for the US and other countries, such as expanded markets and services, higher returns on investments, and new partners in building a more peaceful and prosperous world. In contrast, they also discuss risks to traditional industries and possible challenges to positions on human rights and intellectual property protections, environmental standards, free markets and democratic governments. The volume emphasizes the need for companies to adopt strategies to stay ahead in the changing business environment. Governments must also design and implement new policies geared toward mutually beneficial relationships with BRICs.
Restricted access
Monograph Book
Published:
28 Nov 2006
DOI:
https://doi.org/10.4337/9781847202987
Collection:
Business 2010 and before
Foreword
Full access
Category:
Monograph Chapter
in Emerging Economies and the Transformation of International Business
Edited by
Subhash C. Jain
Published:
28 Nov 2006
Collection:
Business 2010 and before
Preface
Full access
Category:
Monograph Chapter
in Emerging Economies and the Transformation of International Business
Edited by
Subhash C. Jain
Published:
28 Nov 2006
Collection:
Business 2010 and before
Chapter 18: BRICs: Geopolitical and Economic Challenges for the US
Subhash C. Jain
Restricted access
Category:
Monograph Chapter
in Emerging Economies and the Transformation of International Business
Subhash C. Jain
Published:
28 Nov 2006
Collection:
Business 2010 and before
Chapter 1: Climate Change and Global Business: Challenges, Opportunities and Research Guidelines
Subhash C. Jain
Restricted access
Category:
Monograph Chapter
in Enhancing Global Competitiveness through Sustainable Environmental Stewardship
Subhash C. Jain
Published:
31 Jan 2011
Collection:
Business 2011
Chapter 3: Intellectual Property Rights and International Business
Subhash C. Jain
Restricted access
Category:
Monograph Chapter
in Emerging Issues in International Business Research
Subhash C. Jain
Published:
26 Feb 2002
Collection:
Business 2010 and before
Cover Handbook of Research in International Marketing
Handbook of Research in International Marketing
Edited by
Subhash C. Jain
Presenting the challenges and opportunities ahead, the contributors to this volume critically examine the current status and future direction of research in international marketing. The result of a sustained and lively dialogue among contributors from a variety of cultures, this volume gathers their perspectives and many insights on the revitalization of the field.
Restricted access
Handbook
Published:
26 Sep 2003
DOI:
https://doi.org/10.4337/9781781950395
Collection:
Business 2010 and before
Preface
Full access
Category:
Handbook Chapter
in Handbook of Research in International Marketing
Edited by
Subhash C. Jain
Published:
26 Sep 2003
Collection:
Business 2010 and before
Foreword
Full access
Category:
Handbook Chapter
in Handbook of Research in International Marketing
Edited by
Subhash C. Jain
Published:
26 Sep 2003
Collection:
Business 2010 and before