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Jordi McKenzie and Sunny Y. Shin

This chapter reviews some of the main themes that studies of demand for cultural goods and services have examined over recent years. Earlier demand studies were generally related to demand for a specific category of cultural product (for example, performing arts). These studies often considered basic but necessary issues, such as demographic profiles of consumers as well as estimation of demand elasticities. Other early studies highlighted the experiential aspect of consumption and the cumulative nature of consumption capital as defining idiosyncrasies of cultural demand. More recently, demand studies on cultural industries have evolved with specific focus on demand for individual products rather than broad categories of cultural products. This has been actioned by applying increasingly more sophisticated econometric techniques as well as wider conceptual models such as (1) information asymmetry faced by consumers unable to judge quality prior to consumption, (2) demand for superstar products versus niche products, and (3) demand for domestic versus imported products. This evolution of studies on demand for cultural goods and services is also broadly related to globalisation and digitisation of cultural industries.