The Amsterdam University of Applied Sciences has applied the Multi Actor Multi Criteria Analysis (MAMCA) in their educational and research programmes in various ways. The chapter is based on the experiences within the Faculty of Technology, which has adopted the MAMCA in the minor Urban Logistics. The minor is a 20-week programme that students from different disciplines can choose and for which they obtain 30 ECTS. As part of the minor Urban Logistics, students attend the MAMCA workshop. The workshop was developed in 2015 and has been held every six months since then. This chapter describes how the MAMCA has been applied in three cases: (1) for students; (2) for students and professionals; and (3) by students themselves. The use of the MAMCA is in line with the goals for practical-oriented research as it helps to make education more responsive, improves the quality of graduates and enhances innovation in professional practice.