Moriah Meyskens and Todd W. Moss
Todd W. Moss and Moriah Meyskens
Maija Renko, Todd W. Moss and Anna Lloyd
The authors ask the question: What happens after a crowdfunding campaign? They argue that ‘success’ in the crowdfunding context is often defined as raising funds in a crowdfunding campaign, but although this is an important milestone, it only represents a beginning of building a viable business. This chapter reviews what is known about firms and projects after they have successfully raised funds (or failed to raise funds) on crowdfunding platforms.