Moriah Meyskens and Todd W. Moss
Todd W. Moss and Moriah Meyskens
Todd W. Moss, G.T. Lumpkin and Jeremy C. Short
Maija Renko, Todd W. Moss and Anna Lloyd
The authors ask the question: What happens after a crowdfunding campaign? They argue that ‘success’ in the crowdfunding context is often defined as raising funds in a crowdfunding campaign, but although this is an important milestone, it only represents a beginning of building a viable business. This chapter reviews what is known about firms and projects after they have successfully raised funds (or failed to raise funds) on crowdfunding platforms.